The life expectancy of an email

the-life-expectancy-of-an-email The life expectancy of an email

How long does an email live for?

Is it?

  • 1 minute
  • 1 year
  • 1 decade
  • Forever

It depends.  Businesses subject to regulation usually need to keep emails for between 6 and 7 years.  They’re filed away, accessed sometimes but they’re always there. So emails live for six to seven years, right?  Well, not really.  Most people think that once an email is deleted it is gone forever.  This is highly unlikely in most instances; databases tend not to delete data EVER – they simply deactivate it.  However there’s no way to definitively know so businesses should err on the side of caution, presume each email will live FOREVER and protect their data as such.

Why protect your business’s email data?

Businesses protect email data for various reasons:

  • Data protection laws dictate it;
  • Regulation demands it;
  • Competitive advantage requires it;
  • IP protection compels it.

But most businesses only focus protection on the email data in transit i.e. the period of time it takes to send an email to leave their machine and arrive at the recipient’s machine. The length of time this takes varies, due to a number of factors, but on average this takes under two minutes. So all this time, money and effort is spent protecting a process that only takes two minutes of (at best) a 6/7 year life and at worst an infinite life!

Cyber attacks involving email data over the past few years have not focused on in-transit data but more on the latent/at rest data. Think Sony Pictures, Obama’s emails, the European Central Bank’s emails…the list goes on.

Moral of the story – protect your email data at ALL times.

How to protect your business’s email data forever?

End-to-end encryption is the only solution.

End-to-end encryption is nothing new – it has been around since the early 90’s and the technology being used in today’s email encryption products is not vastly different from their 90’s predecessors.  AES and RSA remain the standard when it comes to email encryption.

Making it user friendly is new. And making user friendly for the recipient is really new.

An end to end encryption product that integrates with existing email accounts (but doesn’t host ANY email data), provides mobile support and rich business features is the future of email data protection.

Check out Jumble to find out how your business can start protecting its email data. Easily. Quickly. Protect attachments. On the move. In the office. With features. Forever.

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  1. Pingback: Gmail's encrypted email warning, what's missing? - Jumble

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